The main draw for customers - who are as diverse as the stock, ranging from Tiktoking tourists to the elderly - is the price, said marketing graduate Stewart.
He said: “We’re the cheapest shop in Britain, maybe the world. We’ve shown businesses and the wider public it can be done and things don't have to be expensive. “We try to keep costs down which is of the essence, but it’s very difficult to just keep the lights on. We’re not millionaires.” Despite this, Stewart insists the price won’t change with the rising cost of living like many other bargain stores increasing their prices.
The family run business is determined to carry on with Stewart often working from 6am until after 9pm at night.But the 20p Shop has seen growth.. It could work from what we’ve seen. Where we could hold as much stock as possible. And it’s a gamble even then.”The Otley 20p Shop is open daily 9am-5pm except Sundays which is 10am-3pm.
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