Primark shoppers floored by 'unreal' £32 coat they 'need'

The much-loved retailer doesn't offer an online shop, leaving customers to closely follow Primark's Instagram accounts to see what will soon be in stores. Among the most recent items to make it onto the fashion account is its new reversible coat.

The post showcasing the coat, which is padded on one side and covered in faux fur on the reversible side, racked up more than 5,000 likes and many comments. Beneath the post, shoppers were quick to share their love of the coat.Sharing the photo, Primark wrote: “Nobody’s gonna know. Reversible Coat £32/€38/$42 @dianahgwendu #Primark #WaysToWear”. Shoppers were quick to tag friends and family to heap praise on the new coat.

One shopper said: “I have this and wear it every day!!!!” and a second wrote: “Love it!! And need it!” A third added: “I need it!!!!!!” Instagram A fourth excited shopper said: “Beautiful” and a fifth wrote: “omg I need this”. A sixth added: “I need this asap” and another said: “It's unreal”. Primark’s new reversible coat is priced at £32 and is available in stores now. You can find your nearest store here. The retailer recently launched a trial click and collect service at 25 of its UK stores - including Liverpool, Birkenhead and Wallasey. The service currently only includes kids toys, clothing and nursery ranges.

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