Primark executive regrets this autumn's price rises

Mr de Mello added: "These price increases will certainly impact less affluent consumers buying from Primark, who have already seen real incomes fall due to a combination of significantly higher energy prices, and food price inflation."Unlike most High Street retailers, Primark does not sell its products online

So far, however, Mr Bason said Primark is not seeing "any major impact" from the tightening of budgets. "People are travelling, people are going back to the office although probably not back to where it was, and people are socialising. So we're seeing a big pick up in sales relating to those activities."Unlike most High Street retailers, Primark does not sell its products online.The group has recently revamped its website to give more details of in-store ranges, so customers can browse the full collection and check availability before coming into stores.

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