has spent eight years at Volvo, where he is currently head of exterior design in addition to his role at Polestar. ‘We are establishing ourselves as a very design-led and design-focused brand,’ he explains. ‘[Polestar CEO] Thomas Ingenlath has an umbrella-like overview of all the different disciplines in design and this contest is about going a step further and developing our design community.
is at pains to point out that their contest is not affiliated to any particular design school and is open to professionals and students at all levels of experience. ‘Our Precept concept gave the brand a new focus,’ he says, ‘but it’s also beautiful to see young designers pick these things up and spin them into new products or even architecture.’
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