Shrewsbury's Planet Doughnut posted the update on social media, in which it reveals that the name of its high street shops will be changing to 'Dipp'd'.Amid the post on its future the firm says its bakery has 'never been busier', producing around 10,000 doughnuts a day.
The update, from managing director, Rob Jones, said:"Despite our best efforts and continued support, one of our franchise partners has made the tough decision to close all four of their Planet Doughnut stores in Widnes, Warrington, St Helen's and Newcastle under Lyme. We sympathise with our franchisees, as trading on the high street has been difficult in recent years.
"Although retail is hard at the moment, the Planet Doughnut bakery has never been busier. We're now hand making, icing, decorating and finishing 10,000 doughnuts a day and our amazing creations are more readily available across the UK than ever before.
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