People taking on supermarkets from stalls and family-run shops

I'm walking through Birkenhead on my way to speak to Nigel Buckmaster, co-owner of independent fishmonger, Wards.

Nigel spoke to the ECHO about the cause of a decline in both independent fishmongers and supermarket fish counters. He said: “When supermarkets expanded in the 80s and 90s, they put counters in all of their shops: fish, butchers and deli counters. However, the problem with those is that they’re not very profitable - they’re expensive to man and expensive to run.

Nigel said when the supermarkets made the change, it also put many independent fishmongers out of business. He added: "The supermarkets had the market share for years. The rise of the supermarkets led to the demise of independent retailers on the high street. Nigel added: “While some of our products are out of the reach of many people, we do have value options; we sell fish pie packs for £6 and you can feed a family of six off one of them. If you can cook and manage a larder, you can eat relatively inexpensively."

"Fish has great nutritional value and with a local fishmongers, you've got guaranteed freshness - I'm here for four hours every Tuesday and you know everything will be fresh. In some supermarkets, food can be sitting around for a while." He told the ECHO: "I stayed because I enjoyed working with the public - I still enjoy those conversations you have when people come in. I love going to the market every day and picking out the fish."

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