. Starring the agenda-setting author Shon Faye, and centred around a film shot on location in Valencia, this campaign celebrates the value of embracing difference and overcoming adversity.Born in the heart of the Alps, the Swiss sports brand was launched 12 years ago and has since gained a reputation for its innovative footwear, as well as its clothes and accessories.
On’s shoes are built around a unique cushioning system that affords a soft landing and firm take-off. When they developed their prototype, the first test runners said this effect was like running on clouds. This is the light, seamless and richly enjoyable running experience that their footwear continues to provide and that more and more runners around the world are coming to appreciate.
The Cloud 5, released this year, represents the pinnacle of over ten years of sports science research and expertise. In terms of the comfort, support, and durability it offers, the Cloud 5 is unrivalled, and the aesthetic element is every bit as strong as the technical; it is available in a range of different colours and styles.
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