Nothing unveils a conceptual expression of its radical tech ecosystem

This is the Concept 1, the first fruits of the recently announced partnership between Swedish synth specialists Teenage Engineering and the enigmatic new consumer tech company Nothing. It comes off the back of the news that TE’s Vice Head of Design, Thomas Howard, is now Head of Design at Nothing, and the company is also a fully-fledged partners in the new venture, with Jesper Kouthoofd joining Nothing’s CEO Carl Pei.

Nothing’s stated aim is to create a ‘future where technology is so advanced and seamlessly integrated into our lives that it feels like nothing’, removing the ‘barriers between technology and people to create a seamless digital future.’ A pair of transparent earbuds is just a tiny step on what could be a lengthy journey. ‘Tech is everywhere but also nowhere at the same time,’ says Pei, one of the original co-founders of OnePlus mobile at the turn of the decade.

‘We have grand visions, but we also want to be extremely practical. We’ll start small and evolve,’ Pei says. ‘You have to combine vision with reality,’ Kouthoofd agrees, ‘we want to add an extra dimension.’ ‘Technology has lost its touch – it all looks the same,’ Pei continues. ‘From a consumer perspective, our approach to industrial design is really exciting. It can be different and desirable at the same time.’ The Concept 1 is a glimpse into this new approach.

The no-brand approach, together with a combination of physical limitations and boundless ideas is what will shape the first product collection. ‘At Teenage Engineering we have this raw technological feeling. But you also have to have warmth,’ Howard explains, ‘this concept tries to ground this idea of raw technology.’

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