Please read our Please read ourMuch anticipation for Newcastle United fans with Adidas becoming the new kit supplier.Adidas starting a ‘multi-season’ partnership with Newcastle United with the 2024/25 season kits.Now ironically, it is Ashley who has been responsible for making public exactly when Newcastle United fans will first be able to get their hands of the new Adidas replica kit.
Mike Ashley and Sports Direct giving Newcastle United until March 28 to reply to the claim, before a hearing on April 9, with the claim also asking for damages to be paid. Mike Ashley taking action because now Newcastle United are switching from Castore to Adidas, Ashley’s jumble sale Sports Direct empire won’t be able to stock NUFC replica kit any more, as apart from the official club shop and Adidas themselves, JD Sports set to have an exclusivity deal.
Sports Direct, run by former Newcastle owner Mike Ashley, is seeking an injunction from the Competition Appeal Tribunal to stop the deal. He said the proposed deal would harm consumers and “distort” the market because the “retailer that offered the lowest prices” would be excluded. He said what was proposed was a “tripartite” arrangement between the club, manufacturer Adidas and retailer JD Sports, the likes of which had “been in the market for up to 10 years without attracting attention”.
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