New Tank Louis Cartier watch honours a longstanding partnership

Tank Louis Cartier watch, with yellow gold case and leather strap, £12,700, only available at Watches of Switzerland UK showroomsLaunched in 1922 as a tribute to the Allied forces in Europe, the Tank Louis Cartier watch rethought the traditional aesthetic, its rectangular form standing in sharp contrast to the rounded watch dials that were prevalent at the time.

Composed of squares and rectangles, its geometrical plays gave the art deco movement a chic horological spin. Its clean lines referenced the Renault tanks on the Western Front, with the angled form reflecting a view of the tank from above, the case itself symbolising the cockpit, and the vertical edges the treads.

Louis Cartier, admiring of this elegant marriage of function and form, carried it through into his watch design. This cultural history made it a natural partner for luxury watch retailer Watches of Switzerland when it was looking to mark 100 years in the industry. Cartier has created a limited edition Tank Louis Cartier watch in tribute to its 70-year relationship with the company.

Silver’s top 10 watch and jewellery stories of 2023 span cool horological collaborations, sculptural forms, and cutlery as bracelets‘Cartier, Islamic Inspiration and Modern Design’ at the Louvre Abu Dhabi dazzles with architectural necklaces, jewelled vanity cases and moreReimagined Cartier Baignoire watch is a fitting homage to the original© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.

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