New SRAM eTap AXS shifters spotted: is a new SRAM groupset on the way, and what do we want to see from it?

Previously unseen SRAM eTap AXS shifters have been spotted on the bikes of cyclocross stars Lars van der Haar, Lucinda Brand and Shirin van Anrooij leading to increased speculation that the US component giant is preparing to launch a new groupset, but that’s not quite the whole story…

We couldn’t find out any more from squinting at photos so we sent road.cc roving newshound Ryan Mallon to the Dublin round of the cyclocross World Cup last weekend, secretly hoping that we might get the scoop of an entirely new groupset. Here’s what we found… Could it be that some pro riders simply prefer the SRAM Rival shift-brake lever shape? We asked SRAM.

That begs more questions. Why would a rider want to switch to this architecture? What’s the benefit over standard Red? Do the shift-brake levers have ports for remote shifters and contact point adjustment? Will they be offered to the public in this form? All this talk of next-generation SRAM Red got us thinking: what will we see included in the update that will surely come in 2023? Here are the top requests from the road.cc and off.road.cc teams…SRAM Red, Force and Rival are all currently 12-speed systems so will we see an extra sprocket?

There’s no way that SRAM is going to start using an internal battery – a fully wireless system is its biggest USP – but battery tech is improving constantly. Maybe SRAM can reduce the size of those batteries now.

they look much better

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