New look Liverpool sign unveilved ahead of Merseyside derby

The new artwork that decorates the Liverpool sign, which is located at Liverpool ONE on Thomas Steers Way near the Hilton Hotel, was designed by Liverpool-based artist Claire Pinegar, to highlight Liverpool’s famous football heritage.

Each letter of the 14.5-metre sign is wrapped in a segment from iconic football kits from the past, with bold lines, bright colours, and motifs instantly recognisable to football fans. Claire, who is based in Liverpool as a 2D animator, illustrator and live-action director, said: “I moved to Liverpool three years ago and I wasn’t quite prepared for the magnitude that football holds here and what it means to the city. It really is religion! I felt it would be fun for locals and tourists alike, to clock nods to their two teams when passing the Liverpool Sign.

“I love the concept of bringing art to street level and the masses. Iconic football shirts have as much place in culture as old masters in a gallery.”

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