For sports fans, their team's logo is more than just a design, it’s a badge of identity. So when basketball team the LA Clippers decided they were due a new look, the result had to honour its legacy while still feeling fresh. With a bold new logo and refined wordmark, the Clippers’ new look is a slamdunk with fans, bringing the team into a stylish new sporting era.have fans at the heart of design, and the Clippers logo is no different, being shaped by the voices of supporters.
"Embracing our maritime roots in a modern design, we take inspiration from past and future," says the team in the official. In keeping with their traditional colours, the updated design features the same blue and red theme with a new navy blue motif that feels classy and elevated. The new look also features a revision to the team’s wordmark, which has been sharpened and refined for a cleaner, less cartoony look.
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