New book explains how Don Revie and Leeds United played a role in the football kit revolution

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In this extract from Admiral: 50 Years of the Replica Shirt, contributor Rob Bagchi tells of Don Revie’s Leeds United revamp – with a little help from the away kit.

As spring crawled towards summer in 1973, Leeds United were finished. At Second Division Sunderland's homecoming after beating Don Revie's side in the FA Cup final, six of their supporters carried a coffin on to the Roker Park pitch with 'Leeds died 1973' crowingly daubed on the side. The remains of Europe's most consistently strong side over the past nine years were laid to rest in the centre-circle.

Naturally parents, induced by its exclusiveness and their children's desire for the genuine article, would strive to purchase the legitimate one and trade up from the standard version of the past. Admiral had cottoned on to the appeal of individuality. The first Admiral kits were in the same colours as the ones they replaced: plain white for home and yellow for away, the stiffer nylon of the change-strip shorts a more vibrant custard shade than the lemon of the shirts.

 

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