Netflix password crackdown fuels subscriber surge

A burst of people signed up for Netflix this spring, after the streaming giant cracked down on password sharing.

Netflix said customers were enticed by new options it has introduced that cost less than a standard subscription. Netflix said few people had cancelled as a result of the password changes and it believed the programme would fuel similar growth in the months ahead. "We remain focused on creating a steady drumbeat of must watch shows and movies; improving monetisation; growing the enjoyment of our games; and investing to improve our service for members."

"The company is still in a far stronger position compared to rivals and remains the benchmark," he said, noting that Netflix's advertising is much cheaper than many current offerings from rivals. Analysts said the company's big library and the scale of its international production may help it in the months ahead, as Hollywood wrestles with the impact of strikes by writers and actors in the US."Of everyone in the entertainment industry, Netflix appears to be the best positioned," said Brandon Katz, entertainment industry strategist at Parrot Analytics.

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