After a period of re-establishing the brand’s identity in the 2010s, which included presenting it on its own at New York and Paris Fashion Weeks and Pitti Uomo in Milan, Homma opened Nanamica’s first mono-brand boutique in Tokyo in 2019, with plans to replicate its success in New York later that year.‘Our concept has always been a high-level mix of fashion and function,’ says Homma, an avid surfer, while explaining the significance of having a presence in the United States.
Although planned for the later half of 2019, logistical and renovation challenges, along with the onset of theand New York City’s subsequent lockdown, just two weeks before the project could be completed, put the endeavor on hold. Opened quietly in August 2020, the Nanamica boutique in New York’s Soho neighbourhood is an homage to its name. ‘Since Nanamica means ‘Houses of seven seas’, we always intend to include some marine inspiration into our designs,’ shares Homma. ‘The brief [that] I provided [prospective] designers for the New York store was simply, the frame of Japanese beach house.’
To realise the concept, Homma worked with the New York-based architect Taichi Kuma, who created the store’s alluring gabled structures, interspersed with translucent panels of corrugated plastic, in an expression of being by the seaside. ‘Daiki Suzuki of Engineer Garments introduced me to Taichi,’ Homma recounts. ‘Although I already had ideas and direction for the New York store, I immediately wanted to work with Taichi after meeting him in New York.
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