, a global digital platform in automotive and motorsport with over 62 million monthly unique users, has today launched a report,”, pulling out some key trends and findings from the recent Global Fan surveys it has conducted with F1, INDYCAR and MotoGP., Europe’s leading B2B and B2C racing car show currently taking place 12-15 January at the NEC, Birmingham.
This is important and valuable information for rights holders, who get a comprehensive picture of fan attitudes globally and can also develop their strategy based on fan responses to challenging topics like cost control, sustainability and diversity. Rights holders can then use the data and findings to shape the development of their series, media strategy and future rule changes.
Dedicated motorsport websites are now the fans’ most used media source, ahead of TV. Twitter is the most popular social media platform, ahead of Facebook and Instagram.
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