If some far-flung locations chosen for destination runway shows are often only tenuously linked to the brand on show, Moncler’s latest Grenoble presentation – held on the snow-capped Alpine peaks of historic Swiss ski resort St Moritz this past weekend – was a trip which made perfect sense.in France’s Monestier-de-Clermont, with founders René Ramillon and André Vincent seeking to create a quilted sleeping bag for mountaineers scaling the heights of the locale.
Watched on by Hathaway – who was joined by Kate Moss, musician Willow Smith, snowboarder Shaun White and skier Gus Kenworthy – the show itself was a vast demonstration of Moncler Grenoble, the technically focussed line from the brand which is largely designed for use on the slopes .
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
Source: Entertainment Trends (entertainmenttrends.net)