Since Asda launched its Rewards app last year, more than three million people have signed up for it. The supermarket giant has now added a new feature to allow shoppers more time to spend their Cashpots in the app.
The supermarket is extending the period customers have to spend a voucher after creating it in the app from one to three months.The change means customers who like to build up their Cashpots for special occasions will now have longer to use the voucher once it has been created. Asda is also reminding customers that any unused cash in their Cashpots that has yet to be converted into vouchers will expire six months after the month in which the cash was earned.
This means anyone who began using Asda Rewards last July have just five days left to convert the money they've earned in that month to vouchers. Customers will also receive a notification in the app reminding them of the amount due to expire from their Cashpot each month. Mark Baxter, Asda’s Senior Director of Loyalty, said: “We know that many Asda Rewards customers like to save up their Cashpots to spend at special occasions. This change means they now have longer to use their rewards and importantly can build up even larger amounts to use whenever they choose.”
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