‘Middle Britons’ and ‘Left-Behind Patriots’ among six distinct voter groups

The project divided voters into the six groups based on their answers to key questions on a broad range of topics

The groups have shared characteristics including social class, gender, levels of education, and geographical location, as well as views on key political issues such as the economy, immigration and climate change.They are mostly in the middle ground across different issues, are closest to the typical voter, with no clear political affiliation, hard to win over and not that likely to vote.

This group of voters are university educated, politically engaged, liberal on social issues but more centrist on the economy. They are likely to vote for Labour, the Greens or Lib Dems.Professor Sir John Curtice, senior research fellow at NatCen and professor of politics at Strathclyde University, said: “Much of the commentary on the election focuses on questions of performance. But elections are also influenced by voters’ values and their perceptions of politics and politicians.

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