Microsoft tried to buy a different mobile game publisher before Activision Blizzard | VGC

  • 📰 VGC_News
  • ⏱ Reading Time:
  • 51 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 51%

United Kingdom Headlines News

United Kingdom Latest News,United Kingdom Headlines

Microsoft attempted to buy a different mobile game publisher before Activision Blizzard, according to documents published this week by the UK’s competition watchdog

“In terms of the Activision opportunity, and I keep saying this over and over, and it is true, it definitely starts with a view that people want to play games on every device that they have, and in a funny way, the smallest screen that we play on is actually the biggest screen when you think about the installed base in phone,” Spencer said.

“That’s just a place where if we don’t gain relevancy as a gaming brand—we’re not alone in seeing this—over time, the business will become kind of untenable, for any of us. If we’re not able to find customers on phones, on any screen that someone wants to play on, you really are going to get segmented to a niche part of gaming that running a global business will become very challenging.”

Spencer added: “As a percent of the overall gaming business, the console business is shrinking, because the overall business is growing and console stays relatively flat as a business, same thing with PC.”On Wednesday, Activision Blizzard postedIt said the results were driven by growth across all three of its segments , and highlighted the performance of its mobile game business.

“We continued to deliver strong results for our intellectual properties on the strategically-important mobile platform, with mobile net bookings growing double-digits year-over-year, driven by Candy Crush,

Source: News Formal (newsformal.com)

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 125. in UK

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The UK regulator has blocked Microsoft’s acquisition of Activision Blizzard | VGCThe regulator has found the merger would lessen competition in cloud gaming; Microsoft says it will appeal decision…
Source: VGC_News - 🏆 125. / 51 Read more »

Activision Blizzard posts strong Q1 results as net income jumps 87% | VGCActivision Blizzard has posted strong Q1 results, with net income up 87%. The publisher has also forecast further growth, citing “strong” Diablo 4 pre-sales
Source: VGC_News - 🏆 125. / 51 Read more »

Analysts say ‘Microsoft’s Activision deal is not dead’ ahead of UK appeal | VGCAnalysts say ‘Microsoft’s Activision deal is not dead’ ahead of planned UK appeal. Wedbush Morgan and Ampere Analysis weigh in on the CMA's decision to block the $69 billion merger of the Xbox and Call of Duty companies
Source: VGC_News - 🏆 125. / 51 Read more »

UK blocks Microsoft Activision Blizzard dealMicrosoft's $68.7bn Activision Blizzard deal has been dramatically blocked by UK regulators, following a months-long in…
Source: eurogamer - 🏆 68. / 61 Read more »

Microsoft plans swift end to FTC's Activision Blizzard deal concerns - reportLater today, the UK's Competition and Markets Authority (CMA) is set to give its verdict on Microsoft's proposed $69bn …
Source: eurogamer - 🏆 68. / 61 Read more »

Competition watchdog blocks Microsoft bid to buy video game maker Activision BlizzardThe British competition watchdog has blocked Microsoft's bid to buy video game maker Activision Blizzard.
Source: SkyNews - 🏆 35. / 67 Read more »