Microsoft's Recall should be celebrated as the savior of SMEs and scourge of CEOs

A year and a half into the explosion of AI fueled by ChatGPT, the hype and fear of missing out has begun to thin just enough to make out the shape of two starkly different visions for AI: one that imagines using it toI spend a lot of my time working with the latter – and don't have much time for folks who see AI only as a means to write human effort out of theare only a small part of that.

It's hard to identify and measure tacit work. Nearly a century and a half ago, Frederick Winslow Taylor's principles of"scientific management" developed into practices that recorded, systematized and scaled mass production processes. Scientific management works well with processes generating physical outputs, but struggles to codify processes dependent on communication and collaboration. On the shop floor, Taylorism; in the office, tacit work remains supreme.

Then, last month, Microsoft dropped a tool that no one had expected or asked for – and which seemingly no one needs.The most straightforward path toward automating any process is brute force: capture it in detail, then replicate what you've captured.

A few minutes later, any SME might find themselves reading an account of their key processes, neatly laid out and ready for automation.

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