, a jewellery label whose profits go towards funding female-run companies, on a range of hoop earrings with the same simple message., takes its name from the metaphorical hoops that women have had, and continue to jump through to achieve basic rights, equal treatment before the law and, crucially, the right to vote.
Right up until the 15 November, 50% of profits from the hoops, as well as the brand’s signature Duet Pinky Ring, will be donated to WWAV, whose mission is to increase election participation and close the voter age gap. Designed by Obama, and her stylist Meredith Koop, in partnership with Shiffon, they’ve already won a strong celebrity following, with Mandy Moore, Rachel Brosnahan and Hailey Bieber all encouraging their followings to vote with help from the earrings. ‘I’m voting in honor of all the women who came before me and future generations to come.
With millions of followers between them, imagine how many they might have encouraged to vote in what many are calling, the most important election in the history of America. Those are some pretty powerful earrings.
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