"What I want to do is to build on the retail excellence which Mike's created over the last 40 years and build a business that's fit for purpose for the next forty years," he said.Speaking to the BBC ahead of Sports Direct opening its new Birmingham store on Friday, Mr Murray said he believed Britain's High Streets were not "dead", but said they would be "different".
Over four floors, Birmingham's new Sports Direct looks like a high-tech department store for sport and fitness - a world away from traditional stores. It includes an E-sports gaming room, a sports bra fitting service, as well as Evans Cycles and a Game concession.Image source,London's Oxford Street store was the first new look Sports Direct unveiled last year and Mr Murray said there's room for up to 10 of the big regional, experiential stores.
Before he took over as chief executive, he wasn't an employee of Sports Direct, nor did he have a seat on the board.
high streets ffs
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