For Virginie Viard’s latest Métiers d’Art – her third – we were taken to the new nerve-centre of the operation. Over 25,000 square metres, it is a building dubbed le19M – after the 19th arrondissement of Paris where it is located – and ‘embroidered’ with an abstract white concrete façade resembling, in Viard’s eyes, the threads of Chanel tweeds, as imagined by its architect Rudy Ricciotti. Eye-catching but also practical, it serves to screen the rooms from the glare of the sun.
Those have become part of the indelible identity of Chanel – denims, jerseys, tweeds, tangles of costume jewellery, visual vocabularies and aesthetic outlooks shared by Viard, Lagerfeld and of course Chanel herself. But these satellites and their artful métiers have equally become part of Chanel’s modern make-up – clothes that translate the magic that Lady Amanda Harlech once described to me as “the impossibility of haute couture” into exceptional ready-to-wear. In short, weaving dreams.
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