on all grounds but one: the CMA knew Snap had considered buying Giphy for $142 million and ultimately bought rival Gfycat. But oops, the regulator had failed to disclose this in its reports as it was deemed confidential information. Meta wanted this “serious flaw” to be addressed., the findings of which were released today and haven’t markedly changed since the first round.
Changing the terms of access – for example, it could require Giphy customers, such as TikTok, Twitter and Snapchat, to provide more data from UK users in order to access Giphy GIFs The only solution according to the CMA is “for Giphy to be sold off in its entirety to an approved buyer.”said “The only way this can be addressed is by the sale of Giphy. This will promote innovation in digital advertising, and also ensure UK social media users continue to benefit from access to Giphy,” he added.: “We are disappointed by the CMA’s decision but accept today’s ruling as the final word on the matter.
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