READ MORE -The Duchess of Sussex's new strawberry jam soft launch is a 'weird strategy' that lacks 'authenticity' - and she must 'expand her outreach', brand experts said today.
Meghan could have found inspiration from her father-in-law King Charles III who began selling products such as jam from the Duchy of Cornwall estate in the 1990s. This is the latest launch amid a trend of celebrities shifting their own food products - with Julianne Moore , Will Ferrell and LeBron James among those selling honey from their gardens through the Flamingo Estate brand for up to $250 per jar.
As a way of getting the brand out there and in keeping with the home-made, straight from the home aesthetic that she has gone for it works really well. The idea that she's only sent it to 50 people shows that the stock is limited and creates a demand too and interest. As a launch its low key but in keeping with their new softer, homely approach to their celebrity status and lifestyle.
This is a unique way of launching, but it does feel similar to the look and feel of Flamingo Estate which has been one of the most successful brands to collaborate with talent like Jane Goodall and Julianne Moore. 'But there is a difference between capturing attention and generating sales. She'll have to find a marketing approach that focuses on the value of purchasing these offerings.'
He claimed that collectibles relating to Queen Elizabeth II, Prince William, the Princess of Wales and Charles are 'all ahead of her', adding: 'If you're looking for a royal investment, much better to go with the late Queen.' 'So this is her dipping her toes still in reality TV but also having cameras in her face and being able to push her own product.'
He claimed her strategy was 'highlighting the brand rather than Meghan' as she tries to get people to 'buy into the ARO lifestyle not just her own personal brand'. 'As a way of getting the brand out there and in keeping with the home-made, straight from the home aesthetic that she has gone for it works really well.'
READ MORE Meghan Markle's parenting campaigner pal Kelly McKee Zajfen becomes third friend to show off American Riviera Orchard jams Advertisement 'The idea that she's only sent it to 50 people shows that the stock is limited and creates a demand too and interest. As a launch its low key but in keeping with their new softer, homely approach to their celebrity status and lifestyle.'
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