Meet the Yorkshire Dales couple behind outdoor brands Bearmade and Wildish

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A love of coffee and fly fishing led to the couple behind outdoor brands Bearmade and Wildish coming up with a range of enterprising ideas, as Sally Clifford found out.

Sitting in a coffee shop in a quaint Yorkshire Dales village, the forecast flakes finally flutter pass the window. Nell Wharton can’t contain her excitement as she grabs her phone to capture the snow globe scene. Although British-born, Nell was four when she moved to Sydney, in Australia, and has been making up for the lack of British weather since returning to the UK. The freezing temperatures didn’t even deter the wild water swimmer from taking a dip earlier that morning.

That is really important with all our bags, we really appreciate feedback. We read all the feedback and take it in to make the best products we can,” says Nell. Such was the response, the Bearmade brand’s reach has now widened beyond fly fishing to become a practical carry-all which can be used on the daily commute. “I think a bag is something that is very personal. It goes on a lot of adventures with you. I want that bag to go with them for as long as possible.

 

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