17 Nov 2019The aesthetic of Eastern bloc, an Eastern European influence often tied to connotations of geopolitics, has been adopted by the fashion industry with associations that include 'post-soviet style,' and the 'new Eastern Europe look'. Whilst the industry promotes the elements of the culture as a trend, Polish fashion designer Antonina Poppy and her talented creatives want to dismantle these restrictive labels and have plenty to say about it.
Striving to encapsulate the dynamism of Eastern Europe and the essence of "'80s/'90s psycho kids that have been through a lot," the conscientious collective is working for "millennials because they need more meaningful brands. Trend is not enough to build their identity to make them realise the whole world is looking at us. Images of our Grandma's are on the high fashion mood-boards. It's very exciting.
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