Despite it’s prosaic title, it’s not a self-help sewing guide, more like a memoir that unpicks the magic that has inspired Jenny throughout her career. Throughout, Jenny is refreshingly cynical about her place in the industry. “I feel really offended byand all those cliché types! I’m trying to bring a bit more depth to what we do, as creatives, and really work to develop something that someone wants to buy and feel transported by,” she told GLAMOUR.
And those glimpses into her personal design journey - where she imagines the characters and scenarios that vintage dresses have ‘lived’ through - make her words dance off the page.But in the post-pandemic landscape, how relevant is a designer label that creates evening wear and bridal collections? “We’ve been in a very scary world for the last year.
“I used to feel really uncomfortable. I wanted to be really original. And then you realise that you can't. We're not designed to be cut off. But if you try and copy, it just looks like a vintage dress. I don't think it's the right thing to just copy [a dress] although maybe you just take a colour, a strap, an idea of finishing or a silhouette… Designers should be excited by the past and you should see it as privilege to take something from that, even if it’s just a feeling.
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