, with cannabidiol. It’s hard to believe many gaps remain in the market, but the founder of Lady A, Alexandra Dunhill, identified one.
London-based Dunhill first encountered CBD in 2017 while on a trip to the United States. There, she became fascinated by the possibilities of the ingredient but quickly realised that there were two recurring limitations in the products she was finding. First, very few were made by women and designed to suit their specific needs. Secondly, most listed a slew of supposed certifications and beneficial properties but without providing much explanation of why these were important or what they meant.
Seeking to rectify those issues, Lady A’s products are specifically designed to optimise the feminine health benefits of CBD, from hormone regulation to cramp relief. The range includes balms, tinctures, vapes, capsules and, particularly high on our list of favourites, patches that provide 24 hours of steadily released pain relief., packaging design was key to the success of the brand.
Lady A notes on its website that ‘the complex nature of [the cannabis] plant… has led to misleading branding across the CBD industry with many often labelling products incorrectly as “pure” or “Pharma grade” CBD’. It’s true that this is a problem within the industry, which despite, or perhaps because of, its ever-growing popularity, continues to benefit from lax government regulations and marketing loopholes. It must be said that there are brands – such as Lady A,
Source: News Formal (newsformal.com)