Max's confusing launch saw Warner Bros lose nearly two million subscribers

, the super streamer that replaced HBO Max in late May – shed 1.8 million users between April 1 and June 30. Previously, WBD's total direct-to-consumer user base had stood at 97.6 million. Thanks to the mixed reception Max's launch was met with, however, it's suffered a downturn in those figures, with its most recent customer base equalling 95.8 million.

WBD didn't give a reason why its DTC user base had fallen in its earnings report, but it's possible that the conglomerate revealed more to investors during its Q2 2023 earnings call, which took place this morning . TechRadar has reached out to WBD for comment and we'll report back if we receive a response.

A decrease in the number of people subscribing to one or more WBD-owned streaming services will come as a big blow to the David Zaslav-run company. WBD had hoped to surpass 100 million subscribers for the first time in its history in 2023, with its rebranded HBO Max platform believed to be key to that ambition.

Launching on May 23, Max – a super streamer that brought HBO Max, HBO, and Discovery Plus content under one roof – was viewed internally as a true competitor to

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