Margot 92: the new coat brand born from a New York encounter

New label Margot 92’s transseasonal and timeless outerwear silhouettes feature transformable elements, including removable collars, cuffs and scarfsPicture the New York scene: two women, one based in Brooklyn and one who’s flown in from Houston, walk into a restaurant. Waiting for tables, Ashley Oswald, whose young daughter has just started school, and Eefje Sarah Dierickx, who has a swimwear label, get to talking. They discuss their shared love of fashion and their affinity for outerwear.

Welcome to the world of Margot 92. The newly launched brand, with a name inspired by the 1920s artists’ model Marguerite Kelsey, who exempified lean ‘garçonne style’, and who was eternalised in oil and canvas by Meredith Frampton in 1928. ‘She stands for confidence and strength,’ Oswald says.

‘We were thinking about how you can play with your own wardrobe,’ Dierickx says of pieces that can be altered according to attitude and weather. Cue a burnt orange military coat in rich textured wool with a removable shearling collar, a forest-green trenchcoat in buttery leather that boasts a detachable fringed scarf, an autumn-hued fully reversible boxy jacket, tactile shearling one side and leather the other.

When settling on the location of Margot 92’s debut lookbook, Dierickx and Oswald looked to the 1955-built , a midcentury feat of cedar wood, steel and glass, which was architect Gerald Luss’ first completed freestanding project and family home. In May 2021, the location was transformed into a gallery space with a showcase of contemporary art and design, organised by New York-based design platform Object & Thing, in collaboration with the art galleries Blum & Poe and Mendes Wood DM.

For Oswald and Dierickx, their creative conversation shows no sign of stilting. Margot 92’s co-founders are already planning two seasons ahead, with a focus on reinterpreting original silhouettes and expanding others. ‘Outerwear is our passion,’ Dierickx says. ‘Our collections are about focusing on small details, and making sure everything is perfect.’ §

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