MANCHESTER UNITED will reportedly receive a £10million penalty for each time they miss out on Champions League qualification under a new sponsorship package.Their commercial revenue was down £6.9m as was sponsorship revenue, which dropped by 22 per cent.Now further details on that agreement have come to light in the financial reports - and not making the Champions League will prove costly under a clause inserted in it.
A maximum bonus of £4.4m each season will be dished out to the club should either their men’s or women’s team win “the Premier League or Women’s Super League respectively, FA Cup or continental competitions”.United had never been hit with the penalty that was previously part of the original agreement as they never missed out on the Champions League for two-straight years.
“Under the extended term, this clause has been amended to state that a £10 million deduction will be applied for each year of non-participation in the Uefa Champions League.” Meanwhile, United had a whopping wage bill totalling £384.1m last season and, during this current period, staff costs have gone up by £95.1m, which is mainly due to them being in Uefa’s top competition rather than Europa League.
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