People rated their mobile operator on network reliability, customer service and value for money
O2, EE, Vodafone and Three were outperformed on customer service, value for money and network reliability by Tesco Mobile, Giffgaff and Sky Mobile.Three scored lowest, with its customers the most likely to experience network outages.But it was their smaller rivals, known as Mobile Virtual Network Operators , which were preferred by customers.GiffGaff came in first place, with 91% of customers saying they would recommend it to a friend.
O2 came in fifth place out of 15 providers, alongside Utility Warehouse. While it had a high rating for ease of contact, customers considered it below average for value for money, with only a quarter rating it as being excellent in this area.O2 said it was pleased with its placing but acknowledged there "was always more to do".
Both EE and Vodafone came in the bottom half of the rankings, performing poorly on value for money. Some 7% of their customers said they had received incorrect or unexpectedly high bills.
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