Magaluf has long been famous for its hedonism s liveliest resort. Before lunch, I’d been on the beach where tourists were making the most of the still hot and sunny October weather.
The partying, frequently encouraged by commission-earning reps, often involved excessive drinking and casual sex. Many of the party games played, the postcards and souvenirs on sale referred to a sexualised body and particularly the sexualised bodies of women. Such was Magaluf’s notoriety that it earned the nickname Shagaluf.
The ensuing public outcry entrenched an existing desire by local authorities to change Magaluf. The tourism of excesses law was used to curb alcohol consumption and help reposition the resort’s image. FLEM is part of this change. It currently stands in strange juxtaposition to Magaluf as Shagaluf. But there are other noticeable changes: fewer Union Jacks are on display, menus cater for a different clientele, there are fewer drunk people roaming the streets.
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