Lost bargain supermarket that challenges Lidl, Aldi & the giants

In the 90s, a couple of German supermarkets arrived in the UK and made new homes here. Lidl and Aldi promised all of your household and kitchen essentials for cheaper than the established British giants, with a few middle-aisle bargains to boot.

As well as undercutting any Sainsbury's, Asdas, and their German rivals, they also had to compete with another British brand you might remember from the time too. Price wars with Kwik Saves brought costs tumbling down for a time. You might remember their TV ads too, with vaguely Scandinavian voiceovers pointing out price drops on everything from Heinz baked beans to £4.99 house plants from the middle aisle. "Sainsbury's ads are better than ours... but our spuds are cheaper, so there", went one of their sparse TV spots with the yellow backgrounds.

"What's yellow and black and full of rubbish?", they'd say about the carrier bags with the Westie dog on them. Kids can be cruel.

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