Global beauty brand Too Faced has officially closed its doors on Paradise Street in the city centre. .
The city centre store, which opened in September 2019, replaced renowned cosmetics brand, Urban Decay. It was the brand's first store in Liverpool.The windows of the Liverpool ONE store are now boarded up with signs confirming the closure. Signs read: "We're sorry to say this store has closed. But it's not goodbye! You can shop with us online at: www.toofaced.co.uk ".
Too Faced was co-founded by Jerrod Blandino and Jeremy Johnson in 1998. The brand invented the world's first glitter eyeshadow and is now globally renowned for iconic products such as its Better Than Sex Mascara, the best-selling mascara in America. There's no word yet on what will replace Too Faced. Liverpool ONE has welcomed a number of new venues so far this year, including KickGame, Bershka, Slim Chickens and more.
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