LG's transparent OLED TV display for pastries feels half-baked

– something I can get behind since shelving is always useful. But are these transparent OLED screens helpful – or even fun? I'm not so sure.Paris Baguette is very, very happy you dropped by, judging by this overload of emojis.

So the problem is, what 'stickers' are you showing, LG? In the images shared by the company, most of the panels within the bakery ask shoppers"HOW ARE YOU TODAY?" accompanied by multiplying emoji faces. I'll be honest, if I'm about to inhale a highly calorific sweet treat, I might not want to talk about how I'm feeling pre-sugar rush, thank you.

Other non-existent problems which transparent OLEDs doubtless aim solve in retail include product information or dietary requirements. When I go to a bakery, my stomach does the shopping, fuelled by my eyes. I like to actually see beyond the glass pastry case to the beautiful creations lined up inside it.

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