Lancashire Dragons' Den reject 'ridiculed' on show now global success

Kevin Moseley, from Skelmersdale, now sells his 'product that could kill someone' across the world and has also been awarded an MBE for his work. The former swimming instructor sells SwimFin, a child's buoyancy aid shaped like a shark fin.

Kevin said he looked into patenting the product, however it was too expensive. Then in 2006, the now 58-year-old saw BBC's programme Dragons' Den was looking for applicants and he decided to apply. "I went over to Manchester BBC studios and did a mock set up. They told me, 'well, normally we interview all the candidates first and we select what we think will be good, but we like what you've got, you seem confident', this, that and the other. [The producers asked] 'can you be ready in three months?'

Dragon Theo Paphitis said Mark was an "idiot" for backing the product and Kevin faced "ridicule" from the others. He re-mortgaged his house, cashed in his savings, got heavily into debt with the bank and even sold his swim school business. Kevin registered worldwide patents and started Swimfin Ltd from the garage of their home in Burscough with just one employee.

"So today, we export to, we've lost count to be honest. The last time we checked it was 140 countries. So I think there's only 197 in the world."

Source: Entertainment Trends (entertainmenttrends.net)

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