Lamborghini reveals 'brave' new logo

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Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

It seems like pretty much every car brand has revealed a new logo over the last four years, from BMW to Rolls-Royce. One of the last remaining holdouts was Lamborghini, but the sports car brand has finally revealed a"new corporate look", including a tweaked logo design.

"The new logo, unveiled today and used on all the company’s official channels, is redefined by a broader Lamborghini typeface than its predecessor and by colours that are minimal yet bold," the brand announces via."Therefore, black and white are reconfirmed as the primary hues, symbolizing the clear identity of the brand, while yellow, along with the introduction of the gold colour, is used as the accent colour.

 

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