Kylie Jenner swaps out her long dark hair for a bubblegum pink style

If there’s one famous family that likes to change up their hairstyles several times a month, it has to be the Kardashian/Jenners who take the crown. Between them they’ve covered pretty much every hair colour under the sun over the years, spanning everything from raven to platinum blonde.

The new ‘do is all in honour of her beauty brand Kylie Cosmetics’ new Stassie x Kylie collaboration, which sees the star team up with influencer Anastasia Karanikolaou and goes on sale today – and while we’re 99.9% certain this look is a wig, that hasn’t stopped fans heaping praise on the star’s new candy-coloured hairstyle.

This hairstyle may have merely been a temporary change-up for Kylie this time around, but fans will remember that she has made pink hair a more permanent change in the past. Back in 2018, she dyed her hair the bubblegum shade for real with the help of celebrity hairdresser Chris Appleton – who also looks after the tresses of famous faces like JLo and her older sister Kim Kardashian – using temporary tints by Lime Crime.

Featuring a very soft plum smokey eye in a cat-eye shape, super defined brows and a heavily contoured lip that was lined with an era-appropriate shade of brown pencil, this glam ensemble was seriously reminiscent of the makeup worn by Naomi Campbell, Britney Spears and even the Spice Girls back in the day.

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