TO Glasgow’s swanky Radisson Red hotel last Sunday for the inaugural Scottish Influencers Awards. I’m there to write a feature and, for perhaps the first time in my professional life, I don’t know quite what to expect.
I’m soon introduced to the Whisky Sisters, a persuasive double-act who have been nominated in the category of Drink Influencer of the Year. They are Inka LarissaKukkamaki and Jennifer Rose, who promote the joys and culture of ScotchShona Craven: Can young influencers ever win back their privacy? “Whisky is such a cool drink,” she says, “and of course it plays a big part in Scotland’s heritage, but it’s also been embraced by young people all over the world because it conveys quality and a sense of permanence and excitement at the same time. We just want to celebrate that.”
Not very long ago the only way in which readers could respond to the content of newspapers was via a Letters Page, normally edited by an elderly journalist nearing retirement and reserved to correspondents with letters after their name who began their sentences with “it behoves me …”
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