Kate Moss joins Diet Coke as its new creative director

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'As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.”

Fittingly, the supermodel and entrepreneur will be bringing her timeless aesthetic to Diet Coke’s new Love What You Love campaign, spotlighting individuals who embrace a positive attitude to life by knowing who they are and what they love.

“I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion,” Moss said of her appointment. “The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.

The partnership between such industry giants is sure to mean exciting things are to come. We’ll be eagerly watching this space for more news.Enter your email address

 

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