Kanye West vs Drake beef: Genuine feud or a great marketing ploy?

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‘Surely their teams wouldn’t allow something so important to be leaked unless it was on purpose?’

However, there were rumblings and tension mounting between the two hip hop kings that very quickly bubbled to the surface.was well and truly alive and kicking again.

Noting the complexity of Kanye and Drake’s history, Sharma continued: ‘That relationship has had over a decade to further complicate itself and the result is what you see today; petty moves to one up each other, personal things being brought into the public, making up only to beef again immediately. ‘They both acknowledge each other’s crafts and throughout the years, both rappers gave each other their flowers. It’s the typical “idols turn to rivals” scenario but it’s friendly competition.’

‘They are also incredibly talented artists and make great music so I do think that has a lot to do with the success of their music despite this potential publicity stunt.’

 

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