The American sportswear behemoth first connected with the designer in 2018 for a French campaign that featured an image of Jacquemus jumping for a header amid a throng that included the French national soccer team star Kylian Mbappé, and by the start of 2020, the ink was dry on a co-branded collaboration. Jacquemus took his first meeting at Nike’s Beaverton headquarters in Oregon in February of that year.
Even two years of remote work – along with getting a puppy, Toutou, and becoming engaged to his longtime partner, French communications executive Marco Maestri – couldn’t slow Jacquemus’s roll, as ideas began to spring forth immediately. Jacquemus, an avid collector of Nike’s ACG line, wanted to bring that functionality to his own womenswear obsessions, like “late ’90s lace miniskirts, Lady Di’s sport looks, and the DNA of tennis.
For Nike, bringing that kind of French allure to sport was essential. “We always seek to work with collaborators that offer up something we don’t have as a brand,” says Jarrett Reynolds, Nike’s vice president of Catalyst Apparel Design, which fosters the brand’s more innovative partnerships. “Simon’s superpower is the sensuality of his design and his emotion… he can take the mundane and make it really special.
Exciting times for both brands
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