Josie Gibson is backing a campaign to highlight a dairy deficit in kid’s diets, by replicating the iconic “got milk” images – with children’s yoghurt. The telly star, 39, and her five-year-old son, Reggie, were snapped in their hometown of Bristol, sporting yoghurt moustaches.
Josie, who is working with Yoplait, makers of Petits Filous and Frubes, which commissioned the report, said: “We loved wearing our yoghurt moustaches, it was great fun. The research incorporated data from published scientific studies, Kantar Consumption Panel data, and independent polls of over 2,000 parents and shoppers, commissioned by Yoplait.
According to Yoplait, yoghurt has found itself in the crosshairs, alongside fizzy drinks, biscuits, cakes, and chocolate – which, unlike the dairy product, have high sugar and calories without providing any nutritional benefit.
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