Josie Gibson is backing a campaign to highlight a dairy deficit in kid’s diets, by replicating the iconic “got milk” images – with children’s yoghurt. The telly star, 39, and her five-year-old son, Reggie, were snapped in their hometown of Bristol, sporting yoghurt moustaches.
Josie, who is working with Yoplait, makers of Petits Filous and Frubes, which commissioned the report, said: “We loved wearing our yoghurt moustaches, it was great fun. Since I’ve had Reggie, I’ve been non-stop on the yogs, so its surprising other parents are overlooking them. The research incorporated data from published scientific studies, Kantar Consumption Panel data, and independent polls of over 2,000 parents and shoppers, commissioned by Yoplait. It found calcium intakes in children have fallen by nine per cent in the last 10 years – with 19 per cent of four to 10-year-olds clinically deficient in vitamin D come springtime each year.
According to Yoplait, yoghurt has found itself in the crosshairs, alongside fizzy drinks, biscuits, cakes, and chocolate – which, unlike the dairy product, have high sugar and calories without providing any nutritional benefit. Children aged four to 10 are worryingly consuming 47 grams of free sugars a day, with 53 per cent of these coming from cakes, sweets, and sugary drinks. The report, however, highlights that less than five per cent of kids’ daily free sugar intake comes from yoghurts.
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