Jordan, Queen of Punk, In Her Own Words

With her peroxide beehive, Cubist face paint and Kohl-eyed stare, Jordan Mooney provided punk with some of its most enduring – and provocative – images. Born Pamela Rooke in 1955 and raised in Seaford, Sussex, by ultra-conservative parents , she moved to London in the mid-70s, where her fearless attitude and outré wardrobe secured her a job at Malcolm McClaren and Vivienne Westwood’s King’s Road boutique, Sex.

I was a free spirit, but looking back it can’t have been easy for my mum and dad. I was born very late in their lives – my mum was 41 when she had me – and they came from a different age. The world seemed very grey, and I was determined to brighten it up a bit.magazine about a shop on the King’s Road called Let It Rock which sold 50s gear. By the time I got there the name had changed to Sex. As soon as I walked in the door I loved everything about it.

Did Malcolm and Vivienne take inspiration from me? Probably. I do know that my look was definitely spot on for what they were looking for. Sex wasn’t just a shop – it was part of a subversive school of thought which hit the mainstream when the Sex Pistols got noticed.People say there’s no such thing as bad publicity, but the whole Bill Grundy thing set them up as a target in the eyes of Joe Public.

Later on, I loved being at Seditionaries when we were selling all the bondage gear and at World’s End when we were selling the pirate stuff. I managed Adam and The Ants during the wholeperiod and I’ve got some great memories from that time – you can see me dancing in the video for Ant Music. I ended up marrying Kevin the bass player and managed his band Wide Boy Awake which soured things for a little while with Adam, but I’m still really good friends with him.

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