Ahead of the launch of Anderson’s curated set of online events to mark his men’s SS21 collection and women’s precollection for the Spanish luxury label, the designer speaks toHarry Styles cardigan and if the future of fashion really is digital.What was the biggest challenge in creating this new Loewe collection?
Beyond the virtual collection launch, you’re also sending out a show-in-a-box. How did you go about translating the physicality of a fashion show to that format? What was it like to be behind the viral TikTok movement that followed Harry Styles’ appearance in your JW Anderson cardigan? “Luxury is sort of a Pandora’s box. We’re in a moment where there’s a lot of reckoning. I do feel Loewe has a cultural responsibility to make sure that we keep leather craft in Spain and increase its development. There is value in that. Luxury has a long way to go, as in all industries. But it’s important, as an employer, to keep these skillsets going.
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